The Influence of Shopping and Gender Differences on Online Shopping

The Influence of Shopping and Gender Differences on Online Shopping

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This study aims to analyze the influence of shopping and gender orientation on online shopping, and analyze the differences in shop-ping orientation and online shopping between men and women.The sample in this study were 151 UNIS Tangerang students.The anal-ysis method uses multiple linear regression test.Furthermore, this study also uses independent sample T test to analyze differences in shopping orientation and online Coil Covers shopping for male and female stu-dents.In shopping orientation, use shopping enjoyment indicators, fashion/conscious, price conscious, shopping confidence, time con-scious, in-home shopping tendency, brand/store loyalty.

The results showed that partially, shopping orientation had a significant effect on online shopping but there was no gender influence on online shopping.And simultaneously shows that shopping orientation and gender have a significant effect on online shopping.The Dorbz results show that there is no difference between men and women in shop-ping orientation and online shopping.